Eyeblaster, a global marketing company, announced today that it’s in game advertising attempts have resulted in over sixty current titles that feature in-game advertising created by Eyeblaster. Eyeblaster spread it’s focus over 13 different types of advertising which had such areas as Financial Services, Electronics, Entertainment, Auto and CPG topping the list. The firms involved included such well known brand names as Coca-Cola, Pepsi, Volkswagen, and Warner Brothers. This marketing success has put the company on a strong economic footing according to a report recently composed by Emarketer that stated in-game advertising would reach profits of roughly 2 billion dollars by 2011.

The previous consumer model where games featured a trail mode resonated best with women 28-55 years of age but the new technology and market forces are changing the model. Ran Cohen, the president of Eyeblaster, had this to say regarding the future of the company and it’s software: “Because the ad supported model is an alternative effective way to monetize downloadable casual games, soon we will see more titles targeted at males.” Mr. Cohen also added that ““The success of the model further validates Eyeblaster In-Game as a very effective platform to advertise any brand or product.”

New uses are already being found for the Eyeblast in-game advertising technology. The Montreal game firm Ludia Inc. has already found a use for the it in the developer of their The Price is Right game. The technology will send key data, the actual price of the item players bid on in the case of The Price is Right, and integrate the data into the game as players bid on items. This new technology, according to Ludia President Alex Thabet, gives Ludia “the option of integrating dynamic product placement into the game play”. Mr. Cohen also added that “This is creative use of our existing technology that goes beyond interstitial advertising” and that it provides “developers the ability to continually keep game play fresh.” For more information on the two companies reported in this piece please visit Eyeblaster’s site at www.eyeblaster.com and Ludia at www.ludia.com.